Mar 17

Dancing with 4Music.

Posted in: 4music, Channel 4, Music, Videos: Idents

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
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> Quicktime H.264
(31mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(30mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
> Watch in Flash
(7mb)

British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

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Mar 14

I love “I love Food”.

Posted in: Foxtel, lifestyle food, Videos: Promos

> Quicktime H.264
(33.8mb)
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(15.2mb)
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A simple, funny and beautifully shot promo from Samuel Dunn and Benjamin Jones for the LifeStyle Food Channel once again proves that a well chosen song and a witty premise is all it takes to get my attention.

I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..

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