Hasta La Motion!

Sep 19

The Rise of the Previs of Planet of the Apes

Posted in: 1

The Rise of the Previs of Planet of the Apes

The digital simians in Rupert Wyatt’s Rise of the Planet of Apes represent breakthrough performance capture work by Andy Serkis and incredible VFX tech via Weta Digital. To help in the planning effort for the effects-heavy film, a bevy of previs artists tasked with literally choreographing just about every shot featuring a digital ape. fxguide talks to Image Engine and Pixel Liberation Front, two of several studios involved in the previs.

Sep 19

Adrien Merigeau: Villagers’ “Cecelia & Her Selfhood”

Posted in: adrien merigeau, domino records, General, music video, villagers

Adrien Merigeau (last seen here with his short film Old Fangs) directs a music video for “Cecelia & Her Selfhood” by the band Villagers.

Posted on Motionographer

Sep 19

James Wignall: updates

Posted in: Animation, art, Design

London based freelance director / designer / animator James Wignall updated his Mutanthands portfolio with new projects including work for Sony, Southern Comfort, Hammer & Tongs, OFFF, and Bare Bones Gallery. James was also recently a winner at this year’s Art Directors Club Young Guns 9 awards. James will be attending the exhibition on October 13th at the ADC Gallery in New York.

Sep 19

AMD Breaks 8GHz Overclock

Posted in: 1

AMD’s overclocking team to push a pre-release AMD FX-8150 processor to well over 8GHz, setting a world record for modern processor…

Sep 19

Workflow: IBL & mia physical Sky

Posted in: 1

The 3dsmax mr_physical_sky don\’t work correct. I have wrote a phenomenon to activate the physically scaled sun Function.

Sep 19

CG Portfolio: Oers Sardi

Posted in: 1

3D artist from UK with more than 4 years of exp. Realistic renderings allows him to won several excellence awards on the net.

Sep 19

Coca Cola, Happyfication

Posted in: Animazione 3d, Commercial, cortometraggio, Motiongraphics, Stranieri

Sulla scia degli spot dove tutto è bello e tutto è “felice” (ricordate la Happyness Factory?) Coca Cola ha rilasciato lo scorso 16 Settembre questo nuovo spot /cortometraggio di 6′:30. Il video fa parte di una strategia di marketing più vasta che è volta a spiegare perchè Coca Cola rende felici le persone. […]

Sep 16

Elastic: Arrowhead Nature’s Fix

Posted in: General

What’s more illicit than bottling water and shipping it across state lines? Just about everything.

But that didn’t stop Elastic and director Andy Hall from casting cuddly woodland creatures as nature’s outlaws in a new campaign for Nestle and agency McCann Worldgroup.

These worlds feel like a perfect blend between Rudolph, the Red-Nosed Reindeer and Traffic. (And now I think we all know why Rudolph’s nose is so red.) Props to New Deal Studios for superb set construction.

Credits

Client: Nestle Waters

Agency: McCann Erickson NY
ECD: Craig Markus
Associate Creative Director/AD: David Waraska
Copywriter: Don Wilhelmi
Art Director Banners: Joseph Carreno
Producer: Andrea Kaye
Director Integrated Production: Jonathan Shipman
Business Partner: Emily Giordano
Project Manager: Christiane Basagoiti

Design + Animation
Production Company: Elastic
Director: Andy Hall
Set Construction + Photography: New Deal Studios
Designer(s): Chris Sanchez, Max Ulichney
Producer: Heather Johann, Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall
CG Lead: Max Ulichney
2D Lead Compositor: Shahana Khan
2D Compositors: Maciek Sokalski, Ned Wilson
3D Artists: Joe Paniagua, Andy Lewis, Erin Clark, Tom Nemeth, Joe Chiechi, Tim Donlevy, Martin Furness, Paulo De Almada, Chris Janney, Adam Carter, Amy Gohal, Ryan McDougal,
3D Animators: Frantz Vidal, Abel Salazar, Matt Ornstein, Lindsey Butterworth, Pablo Smith, John Tumlin
Assistant Editor: Anton Capaldo-Smith
Colorist: Shahana Khan
Conform: Brendan Crockett

Posted on Motionographer

Sep 15