Mar
17
Opening more than one AE
Posted in: Adobe After EffectsHey, i havent used AE in a while but i remember there being some kind of trick to run more than one AE at a time. Can someone refresh my memory?
Mar
17
[NEWS=”http://www.cgnews.com/wp-content/uploads/specs_thumb.jpg”]24509[/NEWS]Specsavers Creative has again teamed up with uber-director, Daniel Kleinman, to produce a hilarious new TV commercial that parodies Lynx’s famous 2006 spot, “Billions”. The campaign brings together two of the most well-known and powerful advertising straplines. It broke on national UK TV on 14th March 2010.
The commercial opens in a way that mimics Lynx’s original: beautiful bikini-clad girls determinedly running in search of a mystery goal. But the Specsavers parody is further developed with shots of the girls running with handbags and shopping bags.
They won’t let anything stop them in their tracks – not even a man buried in the sand. When they reach the fragrance-spraying anti-hero, however, they halt in horror as he dons ugly glasses. A title fades up: “The Should’ve Gone to Specsavers Effect”.
After Specsavers’ creative team – Simon Bougourd and Neil Brush – came up with the idea of mixing these two legendary straplines, permission to parody the Lynx commercial and strapline was sought and received from Unilever, who loved the script. The commercial was shot on location in Columbia using nearly a hundred bikini-clad girls who were multiplied in post production by Framestore.
Specsavers’ creatives, Neil Brush and Simon Bougourd, said: “’The Lynx Effect’ and ‘Should’ve Gone to Specsavers’ are almost polar opposites. We thought it would be fun to mix them together and see what happened. We felt it was an idea that would appeal to Danny (Kleinman) and it was great to work with him and Rattling Stick again.”
Rattling Stick director, Daniel Kleinman, said: “It’s interesting to try and satire an already humorous commercial, I wanted to make sure everyone knew which spot we were parodying with a few key shots and then take the mick. Of course, it would never work if the original was not a well known and excellent piece of work.”
Specsavers Creative is the UK’s most respected in-house advertising department, with awards and nominations from the likes of Cannes Lion, D&AD, BTAA and Epica. Producing an average of seven TV campaigns per year, Specsavers Creative breaks the mould of in-house retail advertising by engaging top directing talent like Daniel Kleinman and Chris Palmer to wrap the now-famous ‘Should’ve Gone To Specsavers’ message with high production values. Specsavers uses an in-house model for all its advertising to fully exploit the strong relationships gained by working directly with the advertiser.
To view two versions of the commercial click here.
CREDITS
Project: Specs Effect
Specsavers Client: Richard Holmes, Marketing Director
Airdate: 14th March 2010
Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Producer: Sam Lock
Prod Co: Rattling Stick
Director: Daniel Kleinman
Prod Co Producer: Johnnie Frankel
Post Production: Framestore
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Audio Post Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor
RELATED LINKS
www.specsavers.co.uk
Mar
17
hammer head
Posted in: Gallerythis is my first test with shake
hope its good
feed backs r so welcome
hope its good
feed backs r so welcome
Mar
17
IBM’s Data Films
Posted in: coding, data, General, ibm, james frost, live action, Motion Theory, particles
IBM’s recent campaign exposing the data that flows through our world and keeps it moving, has produced Data Anthem and Data Baby. They called upon two names, respectively, who have become synonymous with beautifying data: James Frost of Zoo Films (partnered with The Mill) and Motion Theory.
Yes, we know the extraneous use of numbers, particles, etc. has run it’s course when used as stylistic flourish. However, this immaculately executed “data” and it’s aesthetic components, play supporting fiddle to this campaign’s concept.
Also, check out MTh’s behind-the-scenes of Data Baby.
DATA ANTHEM
Agency: Ogilvy & Mather NY
Executive Producer: Lee Weiss
Associate Producer: Rich Fiset
Sr. Partner/Worldwide ECD: Susan Westre
Sr. Partner/ECD: Tom Godici
Sr. Partner/ECD: Greg Ketchum
Creative Director: Rob Jamieson
Creative Director: Chris Van Oosterhout
Art Director: TJ Walthall
Executive Music Producer: Karl Westman
Music Track: Viktor Karlsson, “Soul Captain”
Production Company: Zoo Films, Los Angeles
Director: James Frost
Executive Producer: Gower Frost
Line Producer: Dawn Fanning Moore
Editorial: Union Editorial, Los Angeles
Editor: Nicholas Wayman-Harris
Post/FX: The Mill NY
Producer: Boo Wong
Creative Director: Jeff Stevens
Design: Joshua Harvey, Kristian Mercado
CG Artists: Rob Petrie, Ruben Vandebroek, James Studdard, Vincent Baertsoen, Joshua Merck, Mike Dunkley, Jeffrey Dates, Jeffrey Lopez, Graham Clark, Marco Iozzi
Flame: Dan Wiliams, Corey Brown, Claudia D’Enjoy
Compositing: Andrew Ortiz, Bashir Hamid
Aerial LIDAR: Aerotec USA
Director- Operations & Program Management: Scott Dow
Helicopter Pilot: Jamie Campbell
Airborne LIDAR Operator: Danny Gay
LIDAR Specialist: William Wallace
Chief Executive Officer: Jim Dow
Coign Asset Metrics & Technologies
Business Sector Manager/Sr. Technical Lead: Travis Reinke
Sr. Laser Scanning Technician: Chance Alford
Sr. Laser Scanning Technician: Phil Barker
DATA BABY
Credits coming soon…
Mar
17
Tronic Studio: New Site
Posted in: cg, Design, directing, MotionThe strength of Tronic lies in our ability to leverage our various backgrounds as architects, designers and directors to establish a collective fusing of ideas, images, movement and experience :: NY based Tronic Studio recently updated with a new site, new work and an area for experimental design and new media.
Mar
17
Bocamotion: New Site and Reel
Posted in: Design, directing, MotionBoca (aka Marcos Ceravolo), based in São Paulo, Brazil has recently updated with a great new reel and impressive body of motion work. Check out Bocamotion.tv
Mar
17
Good generalist reels
Posted in: Professional Career Advice!Hey guys,
I’m wondering what people think regarding generalist reels.
Specifically, I’m assembling some work (both 3D and VFX) and am about to start putting a reel together prior to moving back to the States in the Summer. However, the more I think about it, I’m starting to second-guess myself in terms of the content.
My main concern is that of a feeling of cohesion. I really want to demonstrate a variety of skills , particularly lighting, rendering, matchmoving and dynamics & particle effects, but I don’t want to hurt my chances of being considered for entry-level work in, say, solely matchmoving.
Would it be ‘better’ to cut several reels demonstrating individual skills to appeal to particular roles, or cut a single reel including all the work to show a varied skill set? Anyone have any decent generalist reels bookmarked they’d like to share?
Looking forward to hearing your thoughts.
Mar
17
This is the configuration I have finilised to buy but I am confused about which motherboard to take???
Here is the config.
Processor : Intel Core i7 920 (2.66ghz)
Ram : 6GB (Gskill)
Hard Disk : 1TB (Seagate)
Graphic Card : Nvidia Geforce GTX 285 1gb
Cabinet : Cooler Master HAF 932
SMPS : corsair 650 watts
Monitor : 22" samsung
I am confused about wheather to take
1.Intel WX58bp (Workstation motherboard) = Very Low Price Compared to others in this list.
2.Intel DX58SO
3.Gigabyte UD6
4.Asus Rampage II
5.Asus Pt6 Deluxe V2
My doubt Is.
Will I have any performance Issues If I go for WX58bp since its low end Workstation Board.
Will I have to use ECC rams only to get the best out of WX58bp.
Mar
17
Digital Compositor (Sweden, 2day gig)
Posted in: The Job LotHello all!
I am doing an internship at a production company named Palladium close to Stockholm, and my boss asked me if I knew compers who could help out on an upcomming commercial, and I thought I might help some vfxtalker with some job 🙂
The postproduction will be done 1 of april (no joke) and 6 of april. (only 2 days)
Work will be done here at our office in Solna. Computer,software and other equipment will be proviaded for.
Work time is around 09.00-18.00 and the pay is 4000kr a day (about 400E a day).
You can email me or write here, all the info that is appropiate i.e reel etc.
Mar
17
Senior animator/compositor
Posted in: The Job LotA London based studio is looking for a London based senior animator/compositor who can create great results on varied projects in 3d and 2d software.
Responsibilities:
Modeling, asset creation, rigging, lighting, rendering, compositing. Hitting deadlines and solving problems.
http://www.smoothdevil.com/index.php?page=job&job_id=1142
closes: 14 May 2010
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