Hasta La Motion!

Atlanta, GA – November 16, 2009 –Halogen, a new integrated web/TV network owned by the South Carolina-based Inspiration Network, came to RIOT for a unique, attention-grabbing look for their on-air IDs, bumpers and other network branding that would also integrate seamlessly online.

"The initial branding concept was the idea of a box unfolding," says RIOT Atlanta’s Creative Director Jeff Doud. "We took that concept and turned it into a 3-dimensional theme. We brought the idea of social connectivity and the sense of community that Halogen is trying to build to the existing graphic elements.”

Lead animator Deron Hoffmeyer used Adobe Cinema 4D and After Effects packages to build out a 3D version of the connecting boxes and combine carefully selected images of people from a cross-section of ethnicities to demonstrate Halogen’s worldwide reach and the types of socially-conscious, community-oriented projects the network intends to highlight in its programming. All the material was file-based and delivered to the South Carolina-based client via ftp.

The rules of branding for the 18-34 demographic that Halogen is most interested in have changed drastically in recent years, Doud explains, because most viewers are surfing the net as they watch TV. "Traditionally, when somebody promotes a show," he says, "it starts with a promo and then at the end it has the call to action: ‘Tune in tonight at 9PM.’ We think of those things as roadblocks to the continuous streaming of content that this generation expects. They can basically bounce around and surf all media all the time, so why should TV be different? We don’t put anything up there that would interrupt the flow of the picture and the content itself so promos and bumpers always appear as lower-third devices on top of clips from shows.

"We realize that the traditional kind of promo where you stop the flow of content to give people information just won’t work with this generation," Doud concludes. "And we kept that in mind at every stage of building Halogen’s on-air branding."

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Just saw Men Who Stare At Goats this weekend….and there was some AMAZING VFX in that film. They took Clooney back 20 years miraculously. Did anyone on here work on the Clooney digital rejuvination? If so can you shed any light on the process? It was the best I’ve seen yet!

Congrats to anyone that worked on it…great job!

Freelance agency UtopiaPeople (www.utopiapeople.com) recruiting Smoke artist and offline editor (FCP/AVID), Mumbai, India.

Looking for a adventure?
Our client is a premier international postproduction facility in Mumbai, India.
They are looking for a Autodesk Smoke artist and/or offline editor (FCP/AVID) for commercial work. Either you are a Smoke artist who is also experienced offline editor (prefered) or a skilled Smoke artist or offline editor so these recruitment could be for 1 person or 2 persons. You are probably a EC citizen, Australian or US citizen, they prefer that you are young and creative and good dealing with international clients. The job would start in the begining in January, you must have a online showreel to apply. We are looking at a 1 year contract. Client will provide apartment and car during this year. Client wishes only EC, US or Australian applications. You are of course fluent in English.

Salary and benefits.
The client is ready to pay good money for the right candidate.
Free apartment, car and airlinetickets. Salary paid taxfree.
Please give us quote (in USD) and we will forward it to our client if shortlisted.
And remember, this is India so your livingcosts will be way lower than Europe/USA.

TO APPLY:
You must be a registered freelancer at Utopiapeople (register free at http://www.utopiapeople.com/forms/registration.php) to apply Deadline for applications: 091120 – 12:00 CET (the faster the better). Email job@utopiapeople.com write "Smoke&offline", "Offline" or "Smoke" depending on your skillset as subject. In email also write any information you want to pass on to client including link to showreel..You will get notified if presented to client, sorry that we dont have time to answer all emails. Include quote for salary (USD/taxfree) in email and link to online showreel.

Have a great week
UtopiaPeople
Crew