Motion Theory interview on IBM ‘Data Baby’ spot

Motion Theory interview on IBM ‘Data Baby’ spot

IBM_Baby_final3

In ‘Data Baby’, a beautiful spot for IBM directed by Mathew Cullen,
Motion Theory visualised a world in which data envelops and surrounds a
new-born infant. Part of a series of seven commercials, the spot
utilised specially developed C code to give the data a more humanistic
feel. Check out my interview at fxguide with visual effects supervisor John Fragomeni and art
director Angela Zhu about the work.

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