The Mill: We Are Shining – Wheel
Posted in: music video, vfxMill+ Director Carl Addy directs this debut music video “Wheel” for the London based duo WE ARE SHINING (Acyde and Morgan Zarate) as a way to visually articulate the band’s mesmerising sound.
Working closely with WE ARE SHINING, the Mill+ team visually represent the band’s influences and inspirations in this video through a montage of stills and video material derived from multiple sources made into hundreds of gif sequences.
“The psychedelic video tells the story of a primitive man who stumbles upon modern tribalism; fashion, music, sex, booze. As he tries to escape this world he encounters a temptress who breaks his resolve. The film then breaks down into a larger global party where everyone is dancing along to the end of the world, everything descends into a chaotic orgy of destruction leaving the tribal man broke, yet enlightened, and so the wheel continues.”
Credits:
• Design & Animation Studio: Mill+
• Director: Carl Addy
• Executive Producer: Luke Colson
• Illustration: Carl Addy, Simon Landrein
• Design: Carl Addy, Alexandra Pelham
• AFX: Matt Whitewood, Kwok Lam, Markus Nogueira Rosen
EDITORIAL
• Editing Company: The Mill
• Editor: Will Barnett
VFX
• Post-Production / VFX Company: The Mill
• 2D Artists: Bob Granger
• Colourist: Houmam Abdallah
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