Spov utilised never before seen archive material, in-game capture, 2D and 3D animation, sophisticated graphical layouts and extensive post effects, to create the Call of Duty spots.
The work portrays a visual style that illustrates the tension and confusion which were omnipresent at the height of the superpowers’ hostilities.
The Spov team created a special showreel reel for the Onedotzero festival of highlights from their innovative commercial work for the multi-layer game. The edit is a compilation of fifteen in-game cut scenes that build upon the Treyarch-created game narrative. The cut scenes reflect the paranoia from the Cold War-era, as well as continuing the protagonist’s story as the story-arc progresses.
Spov’s starting point for the visual interpretation was the technology of the period in which the game is set. Featuring microfiche readers move, Nixie tubes – precursors to LED displays – and redacted text add key plot points and move the engrossing story as presented to the main character.
About Call of Duty: Black Ops
The biggest action series of all time returns. Call of Duty: Black Ops is an entertainment experience that will take you to conflicts across the globe, as elite Black Ops forces fight in the deniable operations and secret wars that occurred under the veil of the Cold War.
Call of Duty: Black Ops will take you behind enemy lines as a member of an elite Special Forces unit engaging in covert warfare and classified operations. With access to exclusive weaponry and equipment, your actions will tip the balance during the most dangerous time period mankind has ever known.
Featuring an epic campaign story filled with the heart-racing action and a signature multiplayer that only Call of Duty delivers, the only thing you can count on is that if you are killed or taken alive, your country will disavow all knowledge of your existence.
About Spov
Spov is a creatively led design and animation studio based in East London. Spov’s creative services include concept development and art direction, live action production and post production, motion graphics, branding, CGi and visual effects.
About Onedotzero
Onedotzero is a London-based moving image and digital arts organisation which commissions, showcases and promotes innovation across all aspects of moving image, digital and interactive arts.
CREDITS
Call of Duty: Black Ops
Creative Director: Miles Christensen
Production: Spov
Producers: Allen Leitch; Gemma Thompson
Editor: Yugen Blake
Audio: John Graham (Quivver)
Brand: Treyarch / Activision
RELATED LINKS
www.spov.tv
www.callofduty.com
www.treyarch.com/games
www.onedotzero.com
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