“AMC wanted us to create an authentic film fest vibe,” Jason Salo, BIGSMACK’s Sr. Art Director, says. “The films they’re featuring are well thought out and paired together in the way a good film festival would. We wanted to get that across in our design.”
To affect that vibe Salo and the BIGSMACK creative team took over an old vacant theater in Lansdowne, Pennsylvania, that has been shuttered since the late 1980s.
Inside those musty surroundings BIGSMACK captured an array of surreal perspectives and haunting POV’s, such as the dramatic shot seen in the:10 open of a gothic wall complete with pillars as seen from the POV of someone (a victim perhaps?) looking up from the floor.
That live action was composited with numerous 2D and 3D animated elements, most notable is 3D sinister-looking marquee complete with eerily flickering lights and a doorway that vaguely resembles a face.
“We were going for dark, spooky feel, and because of that we spent a lot time perfecting the lighting,” Salo notes. “They also had a gorgeous old velvet curtain that we put to good use. The combination of live action, design and treatments conceptually set the perfect tone for Fearfest and communicated the idea that this is indeed a film festival.”
About BIGSMACK
Lead by Creative Director Andy Hann, BIGSMACKtv is a full service creative agency specializing in the broadcast industry. From their offices in downtown Philadelphia, BIGSMACKtv creates, produces, designs and posts image and promotional campaigns for the world’s leading entertainment providers. Recent clients include Discovery Channel, Nat Geo, HBO, Comedy Central, Sundance and A&E, among others.
CREDITS
Client: AMC
Project: Fearfest branding/promo elements
Airdate: October 2010
Production/Design/Post: BIGSMACK, Philadelphia, PA
Head of Creative: Andy Hann
Senior Art Director: Jason Salo
Executive Producers: Heidi Erney, Kelly Dials
Producer: Laura Gillespie
Visual Effects Director: Dave Zeevalk
Designer/Animator: Rick Malwitz
RELATED LINKS
www.bigsmack.tv
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