Psyop: Milk “Sad Princess” and “Medusa”


Psyop crafted these two grin-worthy fairy tales for the California Milk Processor Board and agency Grupo Gallegos: “Sad Princess” and “Medusa.”

This is a study in the art of narrative compression. Each spot feels like fully realized fairy tale—and yet nothing is rushed. From the lush mattes to the tiny dancing mouse at the end of “Sad Princess,” each frame feels like a pitch board packed with detail.

Psyop apparently had some serious creative leverage in how exactly to illustrate Gallegos’ scripts. Says Creative Director Marco Spier:

We had a lot of fun coming up with the possibilities of her wrath. And thinking about how to transition from her tender little tear drop-into wreaking havoc on the town’s men, before turning into a tumultuous ocean, in a legendary storm, all in 2.3 seconds.

One technical note: Scrub through the snakes-to-hair transformation at the end of “Medusa.” While a cross-disolve might have done the trick, the snakes are actually morphing into hair. Despite not registering on a conscious level, labor-intesive details like that are what separate Psyop from the herd.

Watch “Sad Princess” and “Medusa”

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