Oct
29
Psyop: Michelin “Evil Gas Pump”
Posted in: evil gas pump, fuel efficient tires, General, michelin man, michelin tires, Psyop
While the 30 second version of Psyop’s latest spot for Michelin, Evil Gas Pump, has been burning up the circuits, we at Motionographer were waiting it out for the newly released, uncut 45 second version.
Through a sweet overture, it starts with a kiss, but like so many things, takes a turn for the worse. Indeed, Evil Gas Pump is a short-story of long-form proportions, and in this spot, there’s an acute awareness of detail from the environments to character development to shot selection. In every aspect of the production, there is an aggressive push toward raising the bars of CG and commercial, short-form storytelling.
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