Psyop: Coke “Heist”


For this weekend’s Super Bowl ad-o-rama, Psyop and Weiden+Kennedy Portland teamed up create another epic tale of longing for Coke.

Like the 2007 “Happiness Factory,” created for W+K Amsterdam, “Heist” stars inventive little critters, but this time they’re modeled after Mother Nature’s designs. Psyop did a brilliant job walking the fine line between realism and anthropomorphic cuteness.

A Q&A with Psyop’s Todd Mueller and Kylie Matulick will be here soon. Credits here.

Posted on Motionographer

Psyop: Coke “Heist”

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