Lobo: Amnesty International


Leo Burnett Lisbon and one of my favorite Brazilian studios, Lobo, have teamed up to create this arresting spot for Amnesty International.

Based on the print campaign created by Leo Burnett Lisbon, the spot is a gripping journey through some of the darkest moments of modern history; from the brutal colonization of Africa and South America to the Bolshevik Revolution, from WWII to the latest battles in the Middle East—to name a few.

The hard-hitting script is backed by historic woodcut illustrations and b&w photographs that appear to have stormed off the pages of newspapers and broadsheets from years past. The ripped paper transitions give the piece a seamless flow and underline the violence running throughout the spot.

The Nina-inspired animation was handled by up-and-coming Brazilian animation studio Animatorio, with sound design by Lobo’s musical genius, Paulo Beto.

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