Prime Focus Reaffirm Commitment to eyeon Fusion

IBC Amsterdam: September 9, 2010… eyeon Software announced today that global Visual Entertainment Services group, Prime Focus, has reaffirmed their commitment to eyeon Fusion by extensively increasing their worldwide pipeline. This software implementation will also be increased a further 200% by the end of 2010.

Prime Focus was established in 1997, with a small team in Mumbai, and has grown into the world’s leading end-to-end Visual Entertainment Services company, employing over 2,250 staff in India, the U.K., and North America. Prime Focus offers cutting edge services and technology across its sixteen facilities in Los Angeles, New York, Vancouver, Winnipeg, London, Mumbai, Hyderabad, Chennai, Goa, and Bangalore.

“Fusion has been the workhorse of our established VFX pipeline and our new View-D pipeline and I am pleased that Prime Focus has decided to commit itself to maintaining that key relationship with eyeon Software moving forward. Our intention to increase our current Fusion seats by 100% worldwide will allow Prime Focus to continue to provide world class visual effects and 2D to 3D conversion services to our clients.”

~ Daniel Rosen, International Chief Technology Officer, Prime Focus

Continuing to lead VFX software development, eyeon recently released Fusion 6.1, in line with the company’s new OpenCL GPU supercomputing development roadmap. Fusion continues to be the necessary fit for Prime Focus and other multi-national companies due to its pipeline and highly-effective approach that utilizes the powerful, low-cost GPU to create assets in real time. The extensive tool set imports scenes from 3D animation packages and allows for a much tighter integrated workflow between departments and applications.

“The decision made by Prime Focus to expand their use of Fusion as their main compositing software confirms what the team here has strived for from the beginning, to offer the most innovative and efficient software possible.”

~ Steve Roberts, CEO eyeon Software Inc.

Prime Focus divisions have contributed to the production of blockbuster films, broadcast projects, commercials, music videos, and much more. With a strong focus on the Stereo 3D sector of the production industry, it is evident that their choice in Fusion confirms what eyeon has successfully achieved, a VFX software of global appeal.

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Press Contact:
Susan Samonig
eyeon Software Inc.
1-416-686-8411 ext 270
sue@eyeonline.com

About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries.

The group offers a genuine end-to-end solution from pre-production to final delivery – including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.

Prime Focus employs more than 2250 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its ‘Worldsourcing’ business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

Prime Focus is a public stock company with shares traded in the Mumbai and National Stock exchanges in India (Symbol – PFOCUS). Prime Focus also owns and operates Prime Focus London plc (Symbol – PFO), which is publicly traded in the LSE’s AIM market. For more information, please visit www.primefocusworld.com.

About eyeon Software
eyeon Software Inc. develops applications for the VFX and postproduction communities. eyeon products include Fusion™, an award-winning compositing application used on thousands of feature film and broadcast projects for over 20 years; Rotation®, a rotoscoping system and Vision®, a suite of tools designed for broadcast. Fusion artists have contributed significant work to recent box office successes such as The A-Team, Avatar, 2012, Clash Of The Titans, Alice in Wonderland, Kick Ass, New Moon, The Imaginarium of Dr. Parnassus, G.I. Joe, X-Men Origins, Twilight, Tropic Thunder, Iron Man, Journey To The Center Of The Earth 3D, 300, Spiderman 3, Harry Potter and the Order of the Phoenix, Happy Feet, Sin City, and many others. www.eyeonline.com

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