Hasta La Motion!

2014 AICP / Sponsor Reel The Mission, a Venice based visual effects studio, delivers a sublime gallery experience for the 2014 AICP Sponsor Reel, which premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City. The 3 minute piece, conceived by the Mission’s Creative Director, Rob Trent, guides the viewer through an minimalist space filled with thought-provoking, sculptural clusters with roots in dadaism. The entire sequence is computer generated. “My partner, Mike, and I wanted to push our incredibly talented in-house cg team to a creative peak for this occasion,” says Trent. Head of CG, Piotr Karwas, led a powerful team of artists (sculptor/modeler Raul Dominguez, and animators, texture painters and lighters Rick Grandy and Samir Lyons) to a result that is immaculate and fully photo real. Steph Altman at Mophonics/Venice scored the music track. His sonic choices pair amazingly well with the visuals, and further enhance the mood and pacing of the piece. “I couldn’t be happier with the work,” says Trent. “It’s beautiful, and it’s got substance. It’s a challenge to keep the discerning eyes of an AICP audience interested in sponsor’s logos for that long. The plan was to give the sculptures a bit of a loose narrative and make them beautiful, but absurd enough for people to start wondering about what the meaning might be. Given that MOMA would be the location for the premiere, and its archives the permanent home for it, I felt we had a high artistic bar to meet. We were honored that Matt Miller and Michael Sagol asked us to be a part of the show.”