Lexus[cadillac] commercial, What effect are they using?…feature=relmfu

at 00:11 seconds you can see this awesome streak they’re using in this commercial, they use it through out the entire commercial.

I dont think its anything like a magic bullet effect or a motion blur on highlights because you can see those streaks break up and change with distance *hard to explain*

anyone know how they’re doing that or what they may be using? really appreciate any info on this as that effect looks amazing.

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