Abhimanyu Singh uncut on the soaring success of Contiloe Pictures

Earlier this month, AnimationXpress reported about Contiloe Pictures’ historical period drama 21 Sarfarosh: Saragarhi 1897 to stream on Netflix, after a successful TV run.

With this, Contiloe Pictures continues to wow audiences with its varied content ranging across different genres. Behind this success saga, lies the vision and relentless pursuit of Contiloe Pictures CEO and founder Abhimanyu Singh.

Right after graduation, Singh started his first independent production for public broadcaster, Doordarshan under the banner of Contiloe Pictures which has since emerged into one of the leading production companies in India. Having successfully produced over 100 shows and two feature films under his banner he continues to focus on large productions yet he is deeply rooted in bringing out the depth in his stories.

Being called as the pioneer in producing Historical and Mythological shows, Singh has successfully produced shows across genres including historical, crime, horror, thriller, events, formats, comedies, animation and mini-series, featuring nearly 5000+ hours of content.

Abhimanyu Singh

AnimationXpress chats with Singh, the man behind the matter :

> You’ve been in the industry for quite a long time. Can you tell us about how the journey has been?

It began with making shows in the year 1995, it’s been 22 years, and it still feels like we started yesterday. There’s so much to do and so much to learn! We started by making a thriller, after which we moved to doing a lot of film-based content and then we moved on to doing a horror show where we used a lot of visual effects for the first time. This was in the year 2002. When we used VFX for the first time to tell stories, we realized how stories could be told in a newer manner, fresher manner with more imagination rather than being confined to only a camera and the limitations of the real world.

Soon after we started doing historicals where we used a lot of our knowledge of visual effects to enhance the experience for viewers.  Jhansi Ki Rani in 2008 was the first historical we did and to date we have done over 3000 episodes of various historicals, each time using animation and visual effects to improve the viewing experience.

> How has the scenario changed in the industry since you started, for both good and bad?

The good part is that now, you have the opportunity of telling and making variety entertainment. Earlier, it was largely confined to soaps, so 80-90 per cent of all channel FPCs were dominated by soaps. Now you have more content – horrors, thrillers, historicals, mythological, giving creators more of a leverage to show their creative skill sets as well as to tell a variety of stories. This has led to a huge amount of challenges being faced by makers as far as talent is concerned. While content requirement has increased many fold, there are still only a handful of skilled writers, directors, DOP’s and so on, therefore it has been a challenge to get good talent.

> Having created more than 5000+ hours of premium television content varying across different genres, how has content and its treatment changed?

Again, now, we have the opportunity to create a variety of entertainment and we also have multiple mediums to showcase it. We have more content genres as opposed to having only soaps.

> How does it feel to have won the National Award in animation for Mahayoddha Rama? What was the inspiration behind making this film?

Obviously, it feels great to get a National Award. Any actor, any creator getting honoured by the president of India is a great privilege. I always imagined what Ravan would be if all his heads could talk and that’s where the idea of Mahayoddha Rama emerged. At that stage, we engaged writers and creators. That was an early stage in 3D animation and it took us 10 years to complete what we had started in 2007.

> Can you elucidate on the process of making this film and the techniques used?

The project started as a thought in 2007 and brought on to the floor in 2008. The best talents in the industry were involved in the team to make the thought reach the big screen. One team in Mumbai and another in Chennai were working simultaneously.

At the beginning of this project, the CGI industry in India was at a learning stage and the technology was also very primitive as compared to today. So it’s only the dedication and the quality of people associated with the project that helped us. Once the broad story was approved, we started conceptualising the characters, props and locations. Then we moved on to the storyboard and animatics to get everyone on the same page.

With the project on full swing and artists at their creative best everyone was enjoying the ride and hoping for a fruitful completion. It took us seven years to complete this project. Artists involved in the project are serving the industry in the most of senior positions of different animation and VFX studios around the world. And as always we got paid for all the dues, time and effort we put in to it in the form of a National Award in 2016.

> Technology seems to have played and still continues to play a huge role in your productions. How has its use changed over the years?

  • It has always helped us to tell stories in a different manner
  • Technology and VFX always helps in storytelling and realizing your imagination

> Contiloe is the first in the country to bring Motion Capture Technology to the small screen with Vighnaharta Ganesh. Can you throw some light on the same; about the thought behind it and creating a milestone?

Ganesha has never looked like Ganesha the way we see him in traditional art. Usually this is in the realm of makeup – they take an actor and plaster a prosthetic trunk on the nose. So, the perspective of the way Ganesha looks, the way his eyes look, the way his nose looks, the way his mouth and trunk are, which is more the face of an elephant, can never match the face of a human being by putting a trunk on his nose. This was the problem.

So, when we researched, the solution was Motion Capture Technology.  It had been used to create 3D animation in films like Avatar and Planet of the Apes where you could take an animated character and put in the emotions of a human being. Therefore, we imported this technology, did an R&D and decided that this was the apt technology to move with and went ahead and actioned it. It was challenging because Avatar was a three-hour film made over three years. We were going to practically be making an episode a day or 260 episodes in 365 days. So with using this technology, we used render farms in China and that’s how we came up with the process that was sustainable for a daily show.

‘Chakravartin Ashoka Samrat’ from Contiloe

> According to you what’s the importance of indigenously created content?

I think every part of the world will have their own stories to tell and people want to hear these stories. They want to see the stories and they want their children to see these stories. Hence, it’s important that on a world stage, all kinds of content thrives and therefore, indigenously created content needs to be there. You’ll have great stories like, Fauda from Israel that the world is watching. You’ll have a show like Money Heist, which has been made in Spain which has become a big hit across the world. Then, House of Cards that are doing extremely well everywhere across the world. For India, it is a country rich with stories and indigenously made content will be the order of the day.

> What’s in pipeline from the house of Contiloe?

We are working on Taj, a digital series with Applause Entertainment. It’s being planned on a very large scale. On the television front, we are doing a show which is based on wrestling about a girl who goes against all odds to become a gold medalist in the Olympics. These are some of the new ideas that we are coming up with. Apart from this, we are working on some new historical mythological ideas which we will keep you posted on.

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Netflix describes Thanos as an Intergalactic Sociopath in ‘Avengers: Infinity War’

Although Avengers: Infinity War is not available to all users, we are hopeful that it is just on the precipice of worldwide dissemination as the streaming giant sorts it out. Meanwhile, we got a glimpse of the description they had captioned for the movie.


Could Netflix’s description which reads as “Superheroes amass to stop intergalactic sociopath Thanos from acquiring a full set of Infinity Stones and wiping out half of all life in the universe” be a tad bit erroneous?

Let’s find out. From the interviews of Russo Brothers given to Uproxx, one can understand the complexity of the plot as well as the characters. Anthony Russo told Uproxx, “Once he puts his armour down in the movie, he becomes like a holy warrior and this is his resting place for him. He says in the film that he’s just going to sit and watch the sunrise.”

Alluding to Thanos’ catastrophic actions, he said that they don’t spring out of his ego. “”He believes that creatures and beings are suffering because of this. So he believes the road for the right way to peace and balance is through eradicating half of all life. And he believes that will bring balance and new life and peacefulness and joy to people – and he dedicates himself to that mission. His choices are remarkably focused on that. He’s not killing people he doesn’t need to kill. He only kills people in furtherance of that goal,” Anthony Russo to Uproxx

Still, think Thanos is all that bad? Well, we implore you to rethink since more is yet to come in the next movie.

 

Avengers: Endgame is slated for release in the month of April 2019

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Whistling Woods International brings out a vivid slate of comics at Comic Con Mumbai 2018

The talented group of students of Whistling Woods School of Animation left an impeccable impression at Comic Con 2018. With the guidance and support of Whistling Woods School of Animation HOD- Animation Yusuf Mehta, the students displayed some exclusive and original comics aimed to transfer the reader into a world of awe-inspiring possibilities.

Whistling Woods International president Meghna Ghai Puri quoted, “At Whistling Woods, we encourage our students to think out of the box and challenge the status quo. It is excellent what these young minds had created! I would like to take this opportunity to thank Mr. Yusuf Mehta for his constant endeavor to lead and guide and most importantly nurture the innate potential in our students that have successfully translated into fine works of art.”

These are the illustrative comics on display at the Comic Con booth:

Nirvahana Vol 1:

Volume 1 of Nirvahana was the best-selling comic in Comic Con 2017. A unique amalgamation of Indian Folk art styles and culturally rich stories, Nirvahana offered the audience the chance to revisit old folktales portrayed through the vision of Indian aesthetics. One can explore comics made in the Gond art style from Central India, Pattachitra from East India and Kalamkari from South India.

 

 

 

 

 

 

Nirvahana Vol 2:

Taking off from the idea of volume one, Nirvahana Volume 2 is also a reflection of Indian folk art styles portraying the stories that either are a legend or a myth among the people. With unique qualities depicting each of the stories, in this volume, one can see the art forms of Pahari from North India, Mughal style paintings from West India and Kerala Mural Painting from South India.

 

 

 

 

 

Nirvahana Vol 3:

Volume 3 of Nirvahana is also an anthology of short comics but in this, the team decided to take on Western art styles while still keeping the stories indigenous to India. Going around the countless art styles prevalent through the history of art, the artists decided to take up Ukiyo-e from Japan, the Ottoman folk art from Turkey and the style of Impressionism from Europe, the works of the renowned artist, Vincent Van Gogh.

 

 

 

 

 

Menekapura:

Menekapura is a mix of an illustration book and a graphic novel. This unique venture portrays the life of a Queenpin who rules over a red light area called Menekapura. This gritty action-packed narrative offers the reader the chance to enter a world of underworld politics, drug trade and the sheer of power, will and determination of the one everyone calls Laxmi Tai.

 

 

 

 

 

 

Ephemeral:

Ephemeral as the word denotes refers to the temporary and transitional nature of every phenomena known to us in our universe. Likewise, the poems contained within this book pertain to themes such as space and feelings both of which are largely incomprehensible and eternal as we can never fully understand or, conquer them. Hence, the following poems that deal with the above two themes go hand in hand with the title of the book Ephemeral, as they lay emphasis on the very short time we have to re-examine the jaded image of ourselves and our worldly views through the vast possibilities we are presented with internally and externally but choose to ignore.

 

 

 

 

Adhikaar:

This collection of comics talks about the civil rights and the extents to which people have had to go to attain justice in the name of the rights they hold. This version, in particular, speaks of the experiences faced by Muslim women, one in case of the system of triple talaaq, and the other in case of women drivers in the country of Saudi Arabia.

 

 

 

 

 

 

Shaktirupen:

It is very difficult to be a single parent, especially in the society that we live in. Shaktirupen is the story of a single mother, trying to raise her daughter while shielding her from the hardships that she has had to face. It is a story about faith and being able to do the right things for the people who you love. And, this story is dedicated to all the mothers.

 

 

 

 

 

 

Born Again:

This action-adventure comic is a story about a man on a mission, training to fight his foes and willing to prove his worth to the people who matter. A take on creating a manga style comic, Born Again offers a thrilling ride to adventure seekers and ardent readers alike.

 

 

 

 

 

 

 

The comics are a perfect amalgamation of excellent literature and visual representation, showcasing the students’ creativity to bring the comic characters to life in a splendid manner.

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Is game development in India a viable career option?

A gamer often wanders in the mosaic pool of inspiration to build a customised perfect game which will complement their taste. The idea of building their own game can generate from anything, it can be from- the dissatisfaction with the features of the game that they were playing, acquiring different viewpoints to make a game more enhanced and so on. The reasons are endless. But literally from there the chase for learning and understanding the art of game development initiates! The urge for building a perfect game with quirky gameplay transforms a gamer into a game developer.

The Indian gaming industry is at a turning point and with the rise in online gamer base, affordable gaming technologies there is a huge rise in adopting game development as a career option. Backstage Pass founder and president Surya. P, a passionate gamer, experienced game developer and animator expressed to AnimationXpress that, the game industry requires skilled people in the field and thus he founded his organisation. To know more about his journey and his organisation read the excerpts here under.

Game development is a viable career option. Can you enlighten us on the transformation of mindsets you have witnessed?  

When we started Backstage Pass in 2010, we have come across most parents who felt gaming can never be a career option for their son/daughter. But, the scenario has completely changed drastically now. Today, parents realised that there are many good career options other than engineering, and game development is one of them. We see parents who want their children to join the course in game design & development. That’s massive support to the growth of the Industry.

Could share about the achievements of your students at IGDC Awards 2018?

Three of our student games were nominated to the finals of IGDC awards 2018 under “Student Game of the Year” category. One of our student games was nominated to the finals of IGDC awards 2018 under “Upcoming Game of the Year” category.

Both the winners and Runners of IGDC Awards 2018 under “Student Game of the Year” category were the student games of Backstage Pass.

Students of Backstage Pass gained exposure at IGDC 2018, by participating in the event as volunteers and as delegates.

How did you initiate the idea of Game-Specific Educational courses? 

We had studied the gaming market in India in 2009, where the industry is growing at its own pace, and most of the game companies in India are facing a major challenge with skilled talent. That’s when I had an idea of starting Backstage Pass which is focused on training students specifically in-game art, game design and game development. I had faced a lot of hurdles initially but could come out quite strongly with the support from my team’s effort and also the games Industry in India.

What exactly a game studio looks for before hiring a professional?

Our focus has always been to develop the basic skills wherein students can build concepts, design documents, concept art, 3D art and code for games, making sure they are team players at the same time. This is exactly what game studios look for. Some of the game companies visit Backstage Pass at times to interact with students and understand their passion for games, and also the communication skills.

What are the benefits of taking game development as a career option?

Gaming Industry in India is growing rapidly. As mentioned, the Industry is talent scarce today, and we need a lot of students to learn game design & development.  There are a lot of benefits of taking game development as a career option –

  • Opportunity and space to develop both your education and also the portfolio
  • Opportunity to learn core subjects
  • Opportunity to explore present tools/software
  • Meet like-minded students from different places/culture, and share ideas
  • Better internship/placement opportunities
  • Can collaborate with fellow students and develop games
  • Better exposure to the games industry
  • Many career options available – artists/designers, programmers, producers, sound designers, UI/UX designers and testers.
  • Opportunity to build a network by attending gaming workshops/events
  • Opportunity to participate in game design/development competitions

Considering the current industry scenario and the growth of fresh game developers what are necessary steps should be taken by the institutes?

The institutions should have the required infrastructure and focus on building the core skills like drawing & sketching, anatomy study, perspective, environment creation, writing, acting, coding in C, C++ etc., rather just training them the software skills. That’ll help the students in building their portfolio better and can easily find a job in the games industry.

Could you tell us more about your courses?

We offer University certified Bachelor Degree & Advanced Diploma Programme in Game Art & Design and Game Development.

Bachelor Degree – Computer Science and Game Development

We offer an interdisciplinary Bachelor Degree in Computer Science & Game Development. This is to nurture the undergraduate students as Game Designers, Game Programmers.

The curriculum includes all core computer science subjects along with basic programming languages, game design and game programming, in addition to the regular subjects such as mathematics, physics and humanities.

On completing the programme successfully, students may pursue careers in Game Design, Game Development and regular IT sector.

Bachelor Degree – Game Art and Design

This program is to nurture the undergraduate students as Game Artists and Game Designers.

The curriculum includes subjects related to traditional art, digital art, 3D game art and game design. Game art focuses on the visual elements of the story; game design is about designing the game with content, rules, gameplay, environment, storyline, and characters.

On completing the programme successfully, students may pursue careers in 2D art, 3D art and game design in the game development and entertainment industries.

Adv. Diploma – Game Development

This program is to train passionate graduates as game programmers and designers. This course includes subjects related to Game Engine Programming, Computer Graphics and Game Design with the required foundation.

Adv. Diploma – Game Art and Design

This program is to train the passionate graduates as game Artists and designers. This course includes subjects related to traditional Art, 2D art, 3D and Game Design with the required foundation.

We have seen you have degree courses on AR/VR gaming, will you enlighten us more how students are taking it as a career option?

Yes, Backstage Pass is planning to start a new Bachelor program in AR and VR.

Augmented reality (AR) and virtual reality (VR) are becoming increasingly popular trends in various fields like consumer electronics, workplace communications, workplace simulations, education, E-Commerce and medical.

The curriculum includes subjects related to computer science, traditional arts, 3D art, game design, game Programming.

There are many career options in the field of MR like AR engineer, VR engineer, MR artists, content leads, riggers, MR sound effects engineer, Unity programmers, UI & UX designers etc.

What are the expansion plans of Backstage Pass?

Most of our alumni are working in different companies in Hyderabad, Bangalore, Pune, Udipi etc; These companies have been quite satisfied with their performance, and they all have immediate talent requirement from us which has become a challenge for us. In this regard, we are planning to start Backstage Pass in Bangalore & Pune in less than 4 months, to offer one-year advanced diploma programs in game art, design & development. The management will be the same, and these centres will be handled by Backstage Pass team only.
What do you expect how 2019 will shape the game educational industry? 

There’s a huge challenge to the game educational industry today and also in the coming years to produce skilled talent in huge numbers. I can see more game companies starting, and more games being produced in 2019 making India one of the top gaming markets in the world. There are going to be huge job openings in the coming years.

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Remember These Things Whilst Writing a Dissertation

A superior dissertation will not only happen it self; it normally takes your own time and efforts and effort to achieve success. You will find specific things which you have to consider whilst composing a dissertation that lots of students stay away from or neglect to consider.

In this informative article post we will fairly share couple items to consider whilst composing a dissertation:

  • Arranging that the exposition properly is significantly more significant than you could imagine. Inferior signposting is able to get your importance problematic for that viewer to decode. Establish a possibility to prepare your newspaper arrangement beforehand.
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  • Work with proper, scholastic dialect on your exposition composing. Sassy dialect use will not recommend your viewer to think of you personally or your own thoughts essential. Evade cleverness, slang, unexplained condensing and articles stipulations.
  • Back-up each statement that you create together with verification. You cannot create claims which can be unverified. Perused by means of your informative article and place onto your-self demo each term that you just earn.
  • Though there’s a faculty of thought claims the demonstration should state everything the newspaper will state and in decision should state you said itthis won’t signify the demonstration along with decision should represent just another just. At case you can swap the 2 round without needing significantly effect into this write-up, then you’ve got to do some re evaluating and re-vamping! Compelling shows and decisions provide attentive work and therefore do not spike them.
  • There should be no linguistic usage, accentuation or grammatical errors on work. The exceedingly terrible spelling mixups to create could be people which are issue associated with Establish your possibility to accomplish thorough editing whenever you’ve accomplished your own paper.
  • Study widely and see discriminatingly until beginning any write-up. Invest in organizing a mean collection of resources. In a couple of universities that the set of resources is closely assessed, therefore that it truly will really make difference.
  • In case you’ve voiced an examination, adhere with it! Envision legal counsel in courtroom arguing to his or her buyer and from then on contrary to these! That’ll be foolish. Stay focused in your own picked view.

Toonz Animation’s ‘Boo Bah B’ will make Christmas merrier for kids

Toonz Animation’s YouTube channel Chotoonz TV is the most sought after channel in the comedy kids’ genre. The studio was planning to start a property of its own for this YouTube channel, and thus, Boo Bah B reached the audience.

The idea is from an internal animation director. Talking to AnimationXpress, Toonz Animation founder P Jayakumar mentioned that though the series will be currently seen on YouTube, the team is planning to take it to television and other OTT platforms later.

Launched on 15 December, the series have already gathered 25,000 plus views. “We are expecting more views around the Christmas season as kids will be watching the screens during vacations,” added Jayakumar.

Targeted at the age group between four to nine years of age, we will be streaming around 104 episodes of five minutes each,” Jayakumar said “and the channel plans to stream a new episode every week during this festive season.

Being an original property from Toonz Animation, the studio holds all the IP rights for Boo Bah B . The digital promotional activities are easier for Toonz Animation as the YouTube channel, Chotoonz is already well established and helps reach the content to the global market.

Looking at the love kids have for animals, the team decided to keep the animals as the main characters. “The show is an original and doesn’t have any legacy behind it, and hence need to gaze more eyeballs, hence the character selection,” Toonz Animation creative director Renju Ramesh said.

Renju further explained the process of animation stating that the series is an outcome of hard-work done by the team since June 2017. “It was earlier a chase comedy, but we liked the concept and decided to develop it into series. One of our directors came up with the styling and once the script was finalised, we began with the pre-production,” he explained.

With the response the series is receiving, Jayakumar further has plans to launch consumer products of the characters worldwide and make them more popular.

The team wishes that the characters become as popular as the iconic Tom and Jerry and they abide by their motive of reaching the younger generation largely. “We just want the kids to love this series. We are trying to get the episodes out so that the kids can enjoy them during their vacations,” Renju concluded.

The post Toonz Animation’s ‘Boo Bah B’ will make Christmas merrier for kids appeared first on AnimationXpress.

Toonz Animation’s ‘Boo Bah B’ will make Christmas merrier for kids

Toonz Animation’s YouTube channel Chotoonz TV is the most sought after channel in the comedy kids’ genre. The studio was planning to start a property of its own for this YouTube channel, and thus, Boo Bah B reached the audience.

The idea is from an internal animation director. Talking to AnimationXpress, Toonz Animation founder P Jayakumar mentioned that though the series will be currently seen on YouTube, the team is planning to take it to television and other OTT platforms later.

Launched on 15 December, the series have already gathered 25,000 plus views. “We are expecting more views around the Christmas season as kids will be watching the screens during vacations,” added Jayakumar.

Targeted at the age group between four to nine years of age, we will be streaming around 104 episodes of five minutes each,” Jayakumar said “and the channel plans to stream a new episode every week during this festive season.

Being an original property from Toonz Animation, the studio holds all the IP rights for Boo Bah B . The digital promotional activities are easier for Toonz Animation as the YouTube channel, Chotoonz is already well established and helps reach the content to the global market.

Looking at the love kids have for animals, the team decided to keep the animals as the main characters. “The show is an original and doesn’t have any legacy behind it, and hence need to gaze more eyeballs, hence the character selection,” Toonz Animation creative director Renju Ramesh said.

Renju further explained the process of animation stating that the series is an outcome of hard-work done by the team since June 2017. “It was earlier a chase comedy, but we liked the concept and decided to develop it into series. One of our directors came up with the styling and once the script was finalised, we began with the pre-production,” he explained.

With the response the series is receiving, Jayakumar further has plans to launch consumer products of the characters worldwide and make them more popular.

The team wishes that the characters become as popular as the iconic Tom and Jerry and they abide by their motive of reaching the younger generation largely. “We just want the kids to love this series. We are trying to get the episodes out so that the kids can enjoy them during their vacations,” Renju concluded.

The post Toonz Animation’s ‘Boo Bah B’ will make Christmas merrier for kids appeared first on AnimationXpress.

Director of SAARC and MENA region for Animation International Nitin Kalra shares nuggets of insight.

Nitin Kalra is director of SAARC and MENA region for Animation International through AI Licensing India Pvt Ltd. Kalra was at Bengaluru at ABAI’s AVGC B2B summit to check out and pick some IP. Kalra has found two or three proposals interesting and will be meeting the creative teams of these projects for the second round soon. Here are excerpts of a small interaction that he had with AnimationXpress

  Tell us something about your company and your role/responsibility in it. How long have (a) your company (b) you personally been in this business?

 AI Licensing India Pvt. Ltd (Animation International – India) is part of the Hong Kong-headquartered Animation International Limited, which has been in the business of Licensing, Merchandising and Content Syndication for 39 years. We have 17 offices all over Asia, Middle East and CIS region and our biggest IP has been Doraemon, which we represent across all our territories. Animation International – India started operations in India in 2005. We have five business verticals – Licensing, Exports, Syndication, Experiential and Creative Studio.  I joined the company in January 2010 and now serve as Director for SAARC and MENA region. Prior to this, I was with STAR India, part of the Licensing team where I joined in 2006. So overall I have been in Licensing for 13 years now.

Which markets do you serve? What are the products/brands/licenses that you handle and the companies that you are associated with? Both as a buyer and as a seller – if that applies to you.

 I currently manage business in all SAARC and MENA countries. Under licensing, we represent Doraemon, Shin Chan, Garfield, Albert Einstein, Charlie Chaplin and Hallmark Design Collection.

What are the other places that you visit for content procurement? At what level does your company enter into a partnership with the content creator/s? Do you mentor good ideas and IP from the nascent to the completion stage?

 Yes, we work with several companies mentoring them from the concept stages, offering our expertise in syndication as well as with licensing and merchandising.

How can content be made to be globally accepted? What are the sensibilities that have to be considered at the ideation/creation stage so that content is accepted irrespective of geography, political, racial, religious, cultural and other differences?

The world is really shrinking now and the fact that one can sit anywhere in the world and access content of his or her own choice makes it more important for content creators to focus on themes that have global relevance. Emotions have always played a strong role across content lines and as long as your creation connects with the emotional side of people, you will always have a winner on hands.

What is your take on Indian products? How do they compare with other countries? What do you think they lack? What do you think needs improvement?

Indian IPs today are still not on par with the international counterparts. The main reason is most Indian brand owners are still focusing on Indian concepts like mythology, religion or Indian history. Most makers thoughts are so restrictive on concepts that they just can’t see beyond these, which becomes an obvious hindrance as these are not accepted in the global markets. Secondly, Indian animators still lack the vision of grandness in their creation – it may be due to a lack of resources, proper training or simply they haven’t explored the world markets yet. I strongly believe that going to international markets, visiting trade shows, etc. does add to one’s experience and that’s what organizations like ABAI are trying to do.

What has been your experience with ABAI’s B2B events like? I think you were there for two of three B2B summits? 

Originally our syndication business was managed from Hong Kong. My first participation in the B2B summit made me realize that the time has come for us to seriously deal with Indian content and distributors from India itself. Hence I convinced my management to set up resources in India, which we now have a team. ABAI’s B2B lead us to this change and I am happy we did because, in my second appearance on the event, I can confidently say that we are all set to acquire some content that was showcased to us.

What is your take on pitchers (a) in India at ABAI B2B (b) other similar Indian/foreign events in India (c) in other events in other geographies? How do you think they differ and what are their similarities? What do Indian pitchers lack, and what needs improvement?

As compared to the previous season, this time the pitches were more relevant, people had done their homework a little better than the first season. However still there are many issues with our pitchers – most of them lack confidence in themselves to present their ideas, which obviously leaves us to question if they really have confidence in their own product? I strongly believe that a lot of training will be required to get them on par with their international counterparts. I have recommended to ABAI to look at options like organizing training sessions for pitchers before the event so they can more confidence and more clarity about what they are pitching for.

 What do you think of ABAI’s initiatives for bringing buyers and pitchers together? Have/will they been/be fruitful for you? What needs improvement? What has been lacking?

 It is a wonderful initiative and I feel it will strengthen as it grows year on year. Timing is the key to making arrangements and I believe this year many pitchers couldn’t be included due to lack of time. if the event is planned a bit more in advance it will be beneficially for both buyers and pitchers.

For events such as ABAI’s B2B, could you explain the various stages taken and the time frames involved before the dotted line is signed by your company?

From our point of view, our first priority is to look for ready to market content, which I was able to get during the B2B summit. We have already initiated dialogues with such content owners to sign deals to allow us to represent their catalogues in the international markets. On concepts that are in the early stages, at this stage we are not looking to invest in new IPs ourselves. However, we are happy to mentor people who are keen to get advice on how they should proceed with their ideas in the market by providing them leads to other potential buyers in the industry.

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Kushi TV programming manager Anugraha Michealine Pearly B speaks on her journey

Young, intelligent and good-looking is the Sun TV Network’s Kushi TV programming manager Anugraha Michealine Pearly B. The dusky lady has had hands-on experience across various verticals in the media and entertainment industry – copy, content, process and technical writing, character writing translating. After working for a short period for Star Vijay, Pearly B starting an ad agency and then tried her hand at organising events. She says that she has never hesitated to try something new.

Excerpts of an interaction Pearly B had with AnimationXpress Tarachand Wanvari:

Tell us something about (a) yourself (b) Kushi TV/Sun Network and your role/responsibility in it. How long have (c) your company (d) you personally been in this business?

I head the programming for Kushi TV, a regional kids entertainment television channel of Andhra Pradesh and Telangana from the South Indian entertainment giant, Sun TV Network and a pioneer in offering entertainment in the local language to kids of the two states. The USP of Kushi is to prepare our little audiences all set for better tomorrow through content from across the world and the in-house shows, interactive entertainment, events and activities we do. We sow positivity through whatever we have to offer the audience.

I ideate and design content that goes into my channel and creates a bigger picture for the channel. I look into the overall 360 promotions of the channel across social networking sites, PR, content markets, manage to cross-functional teams and responsible for the synergy.

Kushi TV will complete 10 years in the business shortly. While I started my career 11 years ago, I’ve been with the channel for the past three years.

Which markets do you serve? What are the products/brands/licenses that you handle and the companies that you are associated with? Both as a buyer and as a seller – if that applies to you.

Sun TV Network has got a huge presence in the South Indian kids’ entertainment space. As I said earlier, I head the programming for Kushi TV, which caters to Andhra Pradesh & Telangana, its primary language being Telugu, one of the most of the popular languages of India.

We’d pick a variety of products that instantly become real-time buddies to our children audience and we carefully pick content that helps parent choose us over other channels for the quality of content.  As our TG being 2 years to 14 years – we have preschool, edutainment, information and entertainment content to fit in the new age preferences.

We always look out for best international IPs and premium content. We buy majorly from all big players across the globe. We are very proud to say that we are serving a slice of the parts of the world to our children.

Some of the topmost series on Kushi are Heidi 3D, Garfield, Hot Wheels, Talking Tom, Robot Trains, Matt Hatters etc. The companies that we are associated are huge names like Studio 100, Cyber Group, Media Toon, Viacom International, NBC Universal, Jet Pack Distribution, Mattel etc.

What are the other places that you visit for content procurement? At what level does your company enter into a partnership with the content creator/s? Do you mentor good ideas and IP from the nascent to the completion stage?

Some of the major content markets that we get associated with are MIPCOM, MIPTV, ATF, TV Rendezvous.

Mentoring ideas have always been a part of the channel’s agenda. We do it religiously to have better content and content that meets our channel requirements and strategies.  A few of the big properties on our channels are Bommi & Friends, Happy Kid, in-house short movies for our children.

How can content be made to be globally accepted? What are the sensibilities that have to be considered at the ideation/creation stage so that content is accepted irrespective of geography, political, racial, religious, cultural and other differences?

The best part about kids and their sensibilities are that they are not very different from each other all across the globe. Children are way too different from adults. Yes, they have preferences but genuine simple things do big wonders to children all across. It is highly important to strike a chord with the child who watches us and make that initial connection and the setting of the content doesn’t play a big part. The underlying core theme has to appeal to children and the treatment can vary based on the geography, race, religion and what not. It will still work.

What is your take on Indian products? How do they compare with other countries? What do you think they lack? What do you think needs improvement?

Today, the Indian animators and content creators unearth the rare stories from our own land which is a very remarkable advancement in the animation industry. I have witnessed such stories personally at ABAI. They are being brilliant. Whereas to compete with big giants from all across the globe and to cater to the global audience we really need to up the game in unique storytelling techniques which will turn heads. The Indian content producers have to work on a wholesome packaging. Most content that was screened at ABAI was 3D. My suggestion is, we can try different animation techniques and look at other art forms too.

What has been your experience with ABAI’s B2B events like? I think this was the first B2B summit for you? 

Yes, this is my first ABAI B2B summit. To meet like-minded people, industry stalwarts, to be more focused certainly creates new awareness and unfolds new avenues for future development in the content space. The discussions with co-creators and content buyers and the panels have opened up new ways of approach. It was a great opportunity to connect with the right people and work amicably. It is professionally enhancing. There’s never a minute wasted and it all meant business. New connections made. Fresh ideas discussed. It was complete.

 What is your take on pitchers (a) in India at ABAI B2B (b) other similar Indian/foreign events in India (c) in other events in other geographies? How do you think they differ and what are their similarities? What do Indian pitchers lack, and what needs improvement?

ABAI had offered a wonderful platform to the content creators and the content producers have made all the effort to make this opportunity work. A few of the pitchers I met were very confident about the products. But there are a few pointers I’d like to add to make it much easier for both the sellers and the buyers.

  1. Pricing – Content creators should have the metrics handy. The buyer has a set budget and knows what will work for them content wise and budget wise. So putting numbers across the project will help the buyer.
  2. Package – Having a vision for the product always adds value. Presenting a selling (Licensing and merchandising) model to the buyer works wonders.
  3. Presentation skills – The meticulously created content has to be presented with all its merits to convince the buyer. So put some effort into presenting help.
  4. Know Your USP – Why should the buyer buy your content over others? The content creators should be well informed of their USP and sell that proposition.

What do you think of ABAI’s initiatives for bringing buyers and pitchers together? Have/will they been/be fruitful for you? What needs improvement? What has been lacking?

This initiative by ABAI along with the Government of Karnataka has offered a wonderful platform to both sellers and buyers. It has brought together national and international buyers from various parts of the world to facilitate the Indian sellers who otherwise should have gone in search of these sellers from market to market. I personally have met content that would work for our channels. The summit was well planned and well organised.

For events such as ABAI’s B2B, could you explain the various stages taken and the time frames involved before the dotted line is signed by your company?

There is no fixed time frame or stages that I can quote here as it will completely differ from product to product. As far as ABAI B2B summit is concerned, we have made it a point to take every project to and through the right channel for quick and hassle-free decisions.

Anything else that you would like to share?

We at Kids Entertainment Channels at Sun TV Network are looking at fun, fantasy, mythological content. We are actively in search of content both local and international. ABAI B2B summit has been a great market and we are looking forward to being a part of such markets in India in future. I would like to personally thank you and AnimationXpress for being fabulous.

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Cosmos Maya rings in holiday cheer with ‘The Smurfs’, ‘Boonie Bears’ and ‘Little Baby Bum’

Cosmos-Maya, has many surprise gifts in its content bag to make this holiday season more joyous.  The company has acquired the Hindi language rights to the widely popular series, The Smurfs,  premiered recently on its YouTube channel, WowKidz.

The company has also acquired the English language rights of the successful Chinese franchise Boonie Bears and the same will be aired on WowKidz for the holiday season. Bablu Dablu, the Hindi version of the show, has garnered around 400 million views on the channel.

For the pre-school category, WowKidz will begin airing content from the massively popular YouTube channel Little Baby Bum.

Commenting on the acquisition, Cosmos Maya  CEO Anish Mehta said, “It has been our endeavour to provide the best in class entertainment for kids across the globe. Now with iconic global brands from The Smurfs to really popular digital IPs like Little Baby Bum to one of China’s biggest IPs, Boonie Bears, WowKidz has a diversified mix of great content and kids will not have to look for any other destination when it comes to entertainment this festive season.”

WowKidz has been growing rapidly and currently provides a wide range of domestic and international shows in eight languages to its subscriber base of more than 13 million. The channel offers an eclectic mix of shows across 20 diverse sub-brands like WowKidz Action, WowKidz Comedy, WowKidz Rhymes, and more. Apart from its brimming domestic catalogue, it also features foreign shows like Simba, a spin-off of Lion King, Jungle Book, Hotwheels, Jackie Chan, and Lilly The Witch among others.

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