Overwatch surpasses ‘League of Legends’ to become the most played game in Korea

Blizzard is one of those studios in the industry which has massive amount of loyalists in regards to their immersive games like World of Warcraft which defined the genre of massive multiplayer online (MMO) games, Starcraft; which has been one of the longest running IPs for the company and few others. The company recently released Overwatch, an fps, objective based shooter, from the scraps of their cancelled game, Titan. The game has now reportedly taken over League of Legends in Korea after it reigned as the most played game for four straight years.

Blizzard’s Overwatch has been one of the most anticipated games of the year, it saw a whopping 9.7 million players participating in the open beta while one of its contemporary (somewhat) Gearbox Software’s Battleborn saw a mere 2 million players for its beta. Once Overwatch was launched, Blizzard reported that it had sold around seven million copies in just a week.

D.va
Gametrics, a Korean website which tracks the games being played at around 4,000 different ‘PC Bangs’ (which are like internet/gaming cafes) reports that this is the first time in four years some game has ousted League of Legends from the number one spot. It might not be that surprising for many, Blizzard has a plethora of fans in the country as Starcraft has been one of the most famous and longest running game in the country which soars high in eSports opportunities. Even the character D.Va’s story from Overwatch portrays her as a professional Starcraft player before joining the ranks of defence.

According to Gametrics, Overwatch dominated the scene with 30 per cent players playing it while League of Legends had 27.8 per cent to its name.

This maybe just for one week and Overwatch might be riding the post-release hype train, but still it’s really interesting as Overwatch has not even launched its competitive mode (which is due to release by the end of this month) which is liked by most players who want better matches and tougher challenges. The battle for the top spot has begun? Let’s see what the future holds for these two games.

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Coop Organic Effect

The Organic Effect, a campaign for Swedish supermarket chain Coop, won the PR Grand Prix at Cannes Lions Festival of Creativity. The Coop Organic Effect experiment focused on the Palmbergs, a family of five, hoping to reveal the impact of switching to organic food. A video covering the experiment has had over 5.5 millions views since its release in May 2015. The campaign site, coop.se/ekoeffekten (Swedish) and coop.se/organiceffect (English), includes a full report on the experiment conducted by Swedish Environmental Research Institute IVL.

Coop Organic Effect chart

The Coop Organic Effect Project

Coop has been a pioneer for organic food in Sweden since the 1980s — helping farmers switch from conventional to organic, working to make organic food more accessible for consumers and challenging politicians to do more for the production of organic food in Sweden. But this is an international issue, since what we eat comes from all over the world. And the result of this experiment concerns everyone who eats. So while the primary goal of the campaign is to strengthen Coop’s brand in Sweden, it also aims to give organic farming a push globally.

The Coop Organic Effect experiment was inspired by scientific studies showing that if you eat conventional food, you have a number of pesticides in your body. And that if you switch to organic food, most of these pesticides will be gone within a few days. Very few people know about this, perhaps because very few people read scientific reports. So we decided to conduct, and film, an experiment with a family switching from conventional food to organic. We recruited a family that didn’t eat organic food, the Palmbergs. Then we recruited IVL, who made it clear that they couldn’t guarantee that we’d see the same result. It was likely, but not certain. They started by choosing twelve pesticides to look for. (You only find what you look for, so among all the different pesticides that are used in the world today, they had to choose a manageable number.) The first week the family ate only conventional food, and urine samples were taken from everyone in the family, every day. Eight of the chosen twelve pesticides showed up in their urine. Then they switched to 100 % organic food for two weeks. New urine samples were taken, and after a few days almost all of the pesticides were gone.

Crop Protection Pushback

The Swedish Crop Protection Association (Svenskt Växtskydd), the trade association for Swedish crop protection companies, has taken Coop to the Swedish Market Court (Marknadsdomstolen) for misleading and inaccurate advertising. The association calls the marketing campaign unethical, illegal and rigged, and calls for Coop to stop using the misleading advertisement or face a penalty payment of 2 million Swedish Crowns (~240k USD). Svenskt Växtskydd is concerned that the experiment didn’t test pesticides used in organic farming. The video, unlike the online documentation behind the experiment, fails to mention that the levels detected in the experiment pose no known risk.

Credits

The Coop Organic Effect was developed at Forsman & Bodenfors by copywriter Johan Olivero, art directors Johan Eghammer and Johanna Hofman-Bang, designer Viktor Brittsjö, agency producer Åsa Hammar, planners Amelie Sandström, My Troedsson, digital producer Helena Wård, account managers Lena Grundström and Patrik Danroth, account director Anders Härneman.

Filming was shot by director Marcus Svanberg via Acne Film with producer Kristofer Larsson, director of photography Anders Jedenfors, and offline editor Henning Mark.

Post production was done at Nordisk Film Shortcut. Sound was produced at Plop Produktion.

Video distribution through Be On was managed by Jenny Canborn, Renée Vennberg, Carl-Christian Dyrssen and Maria Molsa.

Google Project Jacquard

Google Project Jacquard has won the Product Design Grand Prix at Cannes Lions International Festival of Creativity. The project, launched in May 2015, features wearable fabric that is woven with conductive yarn or thread. Technology is thus woven into fabric, transforming everyday objects, like clothes, into interactive surfaces. Project Jacquard allows designers and developers to build connected, touch-sensitive textiles into their own products. Levi’s worked with Google to launch the first commercial product, an interactive denim jacket. The “Jacquard” name comes from the Jacquard loom, invented by Joseph Marie Jacquard at the beginning of the 19th century, simplifying the process of manufacturing textiles with such complex patterns as brocade, damask and matelasse. The new technology was launched at Google’s annual conference I/O, with an installation to demo the fabric, a website, www.projectjacquard.com, to show the progression of the technology, and a film to show the story and idea behind it.

Google Project Jacquard Levi jacket

Google Project Jacquard Credits

Google Project Jacquard was developed at Google Advanced Technology and Product Group (ATAP), London, led by project director Ivan Poupyrev and textile development and partnership lead Shisho Fukuhara.

Creative work on the promotion of Google Project Jacquard, including naming, shaping and positioning of the brand, was produced at Google Creative Lab by executive creative director Steve Vranakis with creatives David Bruno and Tom Seymour.

Tadaima Nippon (I'm Home, Japan) – A Study Abroad Video


This was my home for 5 months. A place that has always been in my heart and with much effort, I had the chance to study abroad as part of the University of South Florida’s Education Abroad program during the Spring of 2015 at Kansai Gaidai University, Japan. It was an experience of countless breathtaking moments and life changing lessons–as cliche as that sounds coming from study abroad–but I want to go deeper into that notion and with that in hand, I want to share with you this video about my journey and the teachings it had revealed to me. Music (In Chronological Order): Graf – Haruka Nakamura A Fall and Rebirth (Piano Version) – Re:plus (Hiroaki Watanabe) A Fall and Rebirth – Re:plus (Hiroaki Watanabe) Black and Blue Room – Hiroyuki Sawano Thank you, University of South Florida and Kansai Gaida University. Cover photo, some photos provided by firreflly | Anna Ayvazyan.

A Way of Life


The handmade pottery of Kasama and Mashiko regions in Japan is some of the world’s most beautiful and sought-after. The potters who create these magnificent works spend decades refining their craft – throwing, molding, glazing and firing – in the rural countryside. This short documentary reveals the passion and skill of eleven such potters. Their determination, inspiration, and creativity comes from a deep understanding of what exactly is the true craft of pottery. This film was produced by Waka Artisans.

Artquarium / Hi-Jet Paper – GOLD AWARDS Cannes Lions 2016


Advertising Agency: Ogilvy & Mather, Bangkok, Thailand Directed by AFRICA Produced : Chalit Bunnag & Nattavich Ninprasert (CREAM CREAM HOUSE) Assistant Director & Visual Effects : Supawit Suwannet Director of Photography : Ravin Vichien Art Director & Prop Master : Pisut Siritatiyanon Production Manager : Naerunyaporn Rodlak Editor : Thanit Assdornchaikul Sound Editor : Nopawat Likitwong, Kaikangwol Rungsakorn (One Cool Sound Studio) Mixer : Tanadon Hosathitam (One Cool Sound Studio) Foleys Artist : Wipooh Wisaritpaisan (One Cool Sound Studio)

SFV: Balrog Reveal Trailer


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Games of Throlls – OUTRO FULL VERSION


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Hey mister snake


Friends mom messing around with a snake in Alabama.
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World's Laziest Wolf Howls


Alawa (the lazy howler) is a captive-born Canadian/Rocky Mountain gray wolf at the Wolf Conservation Center (WCC), a 501c3 non-profit organization, in South Salem, NY. She is one of the four ‘ambassador wolves’ at the WCC that help teach the public about wolves and their vital role in the environment.

If you want to watch Zephyr, Alawa, Nikai, Atka or the WCC’s critically endangered Mexican gray wolves or red wolves in live time, visit our live wolf webcams at http://www.nywolf.org/webcams. If you see something cool, let us know!

For more information about wolves and the WCC’s participation in wolf recovery, please visit our website at www.nywolf.org and follow us on Facebook (https://www.facebook.com/nywolforg) and twitter (https://twitter.com/nywolforg), and Instagram (https://www.instagram.com/wolfconserv…)

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